Ciao, I am Flaminia
I am an ex-founder and internationally experienced
senior brand builder + fractional marketing leader.
After scaling two brands to acquisition and working
many years in brand building and innovation, I now
help founders and teams build brands people
remember, marketing systems that scale and
campaigns that convert.
I craft brands and run the performance
systems that drive revenue.
17 years ago I discovered brand building, and it was
love at first sight!
I first approached it from the design perspective and
then came the strategic layer. Finally ended up bridging
my passion for beautiful brands with performance
marketing to actually build brands that convert.
Years in the start-up and scale-up world, mixed with
having co-founded and scaled to acquisition my
own skincare brand, allows me to know what a founder
does and doesn't need.
Hint: it's not a 60 pages PDF deck that no one is
ever going to read...
Outside of work, you will usually find me hunting down good macha, over-planning a surf trip,
or having long dinners with friends.
I am Italian, based in Munich, and slightly obsessed with anything that combines craft and
good storytelling; whether that is a restaurant, a magazine, or a beautifully designed product.
I have collaborated with startups and corporate
giants alike in the automotive, consumer goods,
supplements, health and wellness industries.
Having worked both with agencies and in-house
startup teams, I grasp the unique challenges of
each. Having co-founded and scaled to
acquisition my own skincare brand, I know what
a founder does and doesn't need.
Hint: it's not a 60 pages PDF deck that no one is
ever going to read...
11+
YEARS IN BRAND, MARKETING AND DESIGN
2
BRANDS SCALED TO ACQUISITION
>4MLN
EUROS MANAGED BUDGET
2026 - Present
Freelance Brand and Marketing
Flaminia Zannotti, self-employed
Partnering with founders and leadership teams to build brands, marketing systems and campaigns.
Delivering senior-level brand strategy, creative direction and go-to-market support.
2024 - 2026
Chief Marketing Officer
Nordic Oil
Led marketing and brand through growth initiatives focusing on scaling the Scandinavian markets and launching Nordic Oil's new CBD-free supplements in 10 markets to secure a new share of the supplement market. Contributed to the brand’s eventual acquisition.
2022 - 2024
Head of Marketing
Nordic Oil
Built and led the marketing team, turning a fragmented setup into a high-performing function by streamlining processes, introducing OKRs and SOPs, and strengthening operations. Focus on performance marketing and brand positioning.
2020 - 2026
Co-founder & Director
Nordic Cosmetics
Built a brand from the ground up: positioning, visual identity, packaging design, product direction, CRO, marketing strategy and execution. Acquired 2025.
2014 - 2020
Brand & Innovation
gravity
Spent years in brand and innovation, developing strategies and creative direction for consumer and lifestyle brands. Led innovation projects for automotive clients.
Got a project in mind?
Tell me what it is and we’ll figure out the next step.
I am a freelance brand builder and a fractional marketing
leader offering flexible, part-time and remote support to
startups and established companies alike.
Let's work together to build your brand, optimize your
marketing strategy, scale your e-commerce business
or achieve your growth goals.
©2026 Flaminia Zannotti